“The American people are no longer on the defensive”: Ronald Reagan’s Statement of Traditional Jacksonian Values at CPAC, 1985

by Michael Kaplan

“So, let us go forth with good cheer and stout hearts—happy warriors out to seize back a country and a world to freedom.”

Throughout the course of his political career, Ronald Reagan was a firm champion of the traditional values of Jacksonian America. These included an unapologetic nationalism, veneration of the symbols of American patriotism, belief in limited government and rugged individualism, traditional religious faith, and a belief in the greatness and goodness of the American people and America’s exceptional role in history as the champion of liberty in the world. These ideas defined Reagan’s conservatism and they were a major source of his ability to connect with the aspirations of the American people.



Reagan had two overarching objectives when he took office as president in 1981. First, he wanted to dismantle the blue social model (the progressive welfare state) and unleash the entrepreneurial dynamism of the American economy. And just as important, Reagan wanted roll back the Aquarian social and cultural revolution of the 1960s and restore the primacy of traditional Jacksonian culture in American life. Reagan feared that the unrelenting assault on Jacksonian America by the Aquarian counterculture was undermining the American people’s belief in themselves and in their nation. He stated this quite eloquently at the Conservative Political Action Conference on March 1, 1985.

The new conservatives made anew the connection between economic justice and economic growth. Growth in the economy would not only create jobs and paychecks, they said; it would enhance familial stability and encourage a healthy optimism about the future. Lower those tax rates, they said, and let the economy become the engine of our dreams. Pull back regulations, and encourage free and open competition. Let the men and women of the marketplace decide what they want.

But along with that, perhaps the greatest triumph of modern conservatism has been to stop allowing the left to put the average American on the moral defensive. By average American I mean the good, decent, rambunctious, and creative people who raise the families, go to church, and help out when the local library holds a fundraiser; people who have a stake in the community because they are the community.

These people had held true to certain beliefs and principles that for 20 years the intelligentsia were telling us were hopelessly out of date, utterly trite, and reactionary. You want prayer in the schools? How primitive, they said. You oppose abortion? How oppressive, how antimodern. The normal was portrayed as eccentric, and only the abnormal was worthy of emulation. The irreverent was celebrated, but only irreverence about certain things: irreverence toward, say, organized religion, yes; irreverence toward establishment liberalism, not too much of that. They celebrated their courage in taking on safe targets and patted each other on the back for slinging stones at a confused Goliath, who was too demoralized and really too good to fight back.

But now one simply senses it. The American people are no longer on the defensive. I believe the conservative movement deserves some credit for this. You spoke for the permanent against the merely prevalent, and ultimately you prevailed.

Reagan gloried in his role as knight-errant of the Jacksonian folk community, much as Andrew Jackson had in his day. It also drove his liberal progressive opponents into fits of outrage. Reagan could express, in coherent and powerful language, the resentment of Jacksonian populist conservatives toward their liberal elite antagonists. For much of the twentieth century Jacksonian America had been on the defensive; its culture of patriotism and faith mocked as reactionary, its people derisively condemned as boobus americanus. The humiliation of William Jennings Bryan at the Scopes Monkey Trial in 1925 drove conservative Christians into political exile, perpetuating an image of Jacksonians as eccentric primitives. Reagan gave focus and leadership to the Jacksonian revival which responded forcefully to the excesses of the Aquarian counterculture.

However, despite Reagan’s presidency, indeed because of it, the Aquarian counterculture was here to stay. The Aquarian lifestyle could only take root and flourish in a society of mass abundance. People engaged in the struggle for bare survival could not afford to follow their bliss. Ironically, it was Reagan’s own economic policies, by unleashing the animal spirits of capitalism and creating wealth on an unprecedented scale, which enabled Aquarian values to be incorporated into mainstream America. The Reagan years saw the birth of the bohemian bourgeois, or “bobo”—David Brooks’s term—the newest incarnation of the technocratic elite which combined an aggressive meritocratic work ethic with an Aquarian style and hedonism. There would be no return to the 1950s in the 1980s. Jacksonian America, too, was to a certain extent, “aquarianized.” As Brink Lindsey writes:

Capitalism’s vigor was restored, and the radical assault on middle-class values was repulsed. But contrary to the hopes of the New Right’s traditionalist partisans, shoring up the institutions of mass affluence did not, and could not, bring back the old cultural certainties. Instead, a reinvigorated capitalism brought with it a blooming, buzzing economic and cultural ferment that bore scant resemblance to any nostalgic vision of the good old days. Here then was conservatism’s curious accomplishment: it made the world safe for the secular, hedonistic values of Aquarius.

(Lindsey, The Age of Abundance: How Prosperity Transformed America’s Politics and Culture [New York: Collins, 2007], p. 229.)

This raises a question which perplexed the Founding Fathers. Can those traditional American values which create abundance—Jacksonian values, of hard work, self-discipline, delayed gratification, and a strong sense of national identity—survive the very abundance they create? Does the American people’s pursuit of happiness sow the seeds of their destruction should happiness ever be found?

© 2011 Michael Kaplan